2024 MINI Cooper Electric's interior is a fusion of classic charm and cutting-edge tech

20 July 2023

Boasting its legacy of classic charm and top-notch design, the 2024 MINI Cooper Electric takes a bold step forward into the future, delivering state-of-the-art tech amenities while maintaining the spirit of the iconic British brand.

This new generation of MINI Cooper, whether petrol-powered or electric, sports a more suave, technologically advanced look than its predecessors. And now, the automaker unveils an overhauled interior packed with cutting-edge infotainment systems and crafty personalization features, making every ride a unique experience.

You'll immediately spot a 9.4-inch OLED screen at the heart of the dashboard, replacing the traditional speedometer with a hub for speed, media, and a plethora of customization settings. The new system dubbed the MINI Interaction Unit, runs on the OS9 operating system, enabling owners to select different themes that alter the appearance and ambience of the screen and interior lighting. In the spirit of personalization, the Personal mode allows drivers to upload a background photo of their choice. The system then color-matches the photo to give your MINI an even more personalized touch.

Apple CarPlay and Android Auto compatibility come standard, with a twist. iOS users will see their projections fill the round screen, while Android Auto users will have to be content with a rectangular projection due to technical constraints. MINI assures fans that there are hidden 'Easter eggs' peppered throughout the infotainment system, making each interaction a delightful discovery.

The cozy cabin offers a sporty driving position, even in the electric version, with a battery tucked under the floor. Although the three-door design might not be the most spacious, its compact footprint enhances its suitability for urban cruising. Plus, with a multi-function steering wheel and a voice control system for the new tech features, driving this nifty vehicle feels like piloting a spaceship in style.

Now, let's talk about the exterior. The electric and petrol versions share a common design language, with minor distinctions. The petrol model, for instance, boasts more cooling ducts, including an open grille. There's some mystery surrounding the emblem on the front wing, typically indicating the sporty Cooper S. However, the trademark contrasting roof color, black mirror caps, and aggressive widebody design remain, topped off with a new central, single-exit exhaust and a sporty rear spoiler.

Under the hood, the entry-level Cooper Electric model packs a 40kWh battery, while the high-spec SE versions bump it up to 54kWh. These upgrades should boost the vehicle's range considerably, pushing the SE model close to a whopping 250 miles.

MINI even hinted at an all-electric, high-performance John Cooper Works (JCW) version, further solidifying the brand's commitment to electrification without compromising on performance. With the petrol models continuing production in BMW's Oxford plant and the electric models built in China on a platform co-developed with Chinese SUV maker Great Wall, MINI aims to cater to diverse automotive tastes and requirements.

The 2024 MINI Cooper Electric offers a captivating blend of nostalgia and innovation, giving the legendary British brand a modern makeover without losing sight of its iconic charm. Yes, it's no longer a 'mini' in the sense of the word itself, but it hasn't been for many years now. It is still one of the most interesting-looking cars on the market, it handles well, and it goes well - and if the JCW version becomes a reality, then there's nothing else we want from Santa - we promise we'll be good.

Via