Tesla raises Full Self-Driving price to $15k in North America from September 5
Tesla will raise the price of its FSD software from $12,000 to $15,000 in North America starting September 5. However, the automaker will honor the old price for those who've ordered the FSD upgrade before September 5.
The date coincides with the planned rollout of the major FSD 10.69.2 Beta update, which brings improvements to left turns, as well as pedestrian and animal detection. CEO Elon Musk has raved about the update bringing a "major code change", but the self-driving software remains only Level 2.
According to SAE's automation level definitions, Level 2 allows you to only briefly take your hands off the wheel and can do accelerating, braking, and steering. A driver is still required to monitor the vehicle and, more importantly, still needs to have his hands on the wheel. We're yet to reach Level 3, which would allow the driver to take his eyes off the road, and Level 4, which will eventually bring true full self-driving.
Tesla hasn't yet touched FSD prices in Europe, where updates usually reach later. So expect the price to go up eventually overseas as well. Tesla's FSD subscription in the US also remains at $199 per month, for now.
Here's the 10.69.2 Beta in action, courtesy of early beta-testers.
Image credit: Unsplash
Reader comments
My hat goes to developers as well, to their PR and marketing team on the other hand? They deserve pretty much every criticism I read.
- 25 Aug 2022
- 0Cs
- Anonymous
"Misleading information"? You mean using Autopilot in areas where the consumer is explicitly warned against using it, in locales where features have to be limited because of local laws? If Google Maps was held to the same standard, we&...
- 25 Aug 2022
- pQ0
More than raising price topic, I am quite curious how will Tesla handle Autopilot in Europe, they already lost a court case in Munich for misleading information and had to pay out. I like the idea of autopilot, but right now, even in FSB, it would ...
- 24 Aug 2022
- 0Cs