BMW struggles to keep up with demand as new iX3 sells out through 2026

02 February 2026

BMW is finding out exactly how much people want its newest electric cars. The German automaker recently launched the iX3, the first model in its "Neue Klasse" lineup, a fresh start for the company's EV technology. Even though customers have not yet sat behind the wheel, they are lining up to buy it. In fact, demand is so high that the iX3 is nearly sold out until the end of 2026.

The car made its first appearance last autumn and immediately grabbed the spotlight. Since then, the iX3 has accounted for roughly one-third of all BMW electric car orders in Europe. This is a massive achievement for a single model. Usually, car companies have to work hard to convince people to try a brand-new platform. In this case, the shoppers did not need much convincing. They seem to love the modern look and the new technology BMW promised.

To deal with this surge in orders, BMW has to change its manufacturing plans. The company builds these EVs at a brand-new factory in Debrecen, Hungary - BMW's first site designed only to build electric cars. The factory is still in its "ramp-up" phase, meaning it is slowly reaching full speed. Originally, BMW planned to increase production gradually. Now, the company is moving up the schedule for a second work shift to build more cars faster.

The Debrecen plant will eventually produce about 150,000 electric cars every year, but the current pace is not enough to satisfy the hungry market. Deliveries of the iX3 do not even begin until March. Despite that, most of the cars scheduled for production over the next 12 months are already spoken for. By adding extra shifts early, BMW hopes to prevent customers from waiting until 2027 to get their new keys.

This success is a very good sign for the rest of the BMW lineup. Later this year, the company will reveal the Neue Klasse 3-Series. The 3-Series is historically BMW's most important sedan. Because the iX3 SUV uses the same basic bones and design style, its popularity suggests the upcoming electric sedan will also be a hit. Executives at the company are likely breathing a sigh of relief, seeing such a strong start for their multibillion-dollar investment.

Even before it reaches customers, BMW is already adding new features to the iX3 to keep it competitive. Starting this spring, buyers can choose a 22 kW AC charging upgrade. This hardware allows the car to charge much faster at home or at the office compared to standard chargers. BMW is also adding "Vehicle to Load" technology that allows the car to act as a giant battery. You can plug in a coffee maker or power tools and draw up to 3.7 kW of power directly from the vehicle.

The company also added new paint colors - Eucalyptus Green metallic and Frozen Space Silver. Buyers can now pick a bright white steering wheel or a special key with M-brand stripes. These are small details, but they help make the new EV feel more premium. BMW even added a stainless steel sill in the trunk area to prevent scratches when loading heavy bags.

Other electric SUVs in the BMW family are getting upgrades, too. The smaller iX1 and iX2 models will soon feature better silicon-carbide semiconductors. These are more efficient at moving energy, and as a result, these EVs will travel further on a single charge. The range will increase by about 25 miles depending on the specific trim. For the eDrive20 model, this means the total driving range jumps to 319 miles.

Via