BMW Films presents The Calm - world’s first movie to premiere in a car

19 May 2023
BMW took the film making and marketing to the next level with its latest short movie The Calm. With a star-studded cast and best team behind the lens, this short movie came with a twist.

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I remember The Italian Job was the premiere of new Mini Cooper in 2003. It was also full of action scenes with Mini Cooper S saving the day.