Ford lost $36,000 on every EV it sold last quarter

28 October 2023
Despite increased EV sales, Ford faces mounting losses due to market dynamics and investment strategies, leading to significant changes in its EV endeavors.

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  • Anonymous

Having problems on making an EV? Just remember you could make a V8 😎😎

  • Anonymous

Cry me a river. They're in the race to keep EVs as luxury priced vehicles, not as the commodities they should be.

  • Anonymous

Stupid headline. Amortizing very high up front costs over a small production run (regardless of the reasons) is not a fair/valid analysis of a car producer in anything resembling a 'steady-state'.

  • Stefan

I would say every EV vehicle, sold to the customer, is one less ICE vehicle on the road, so , looking at the global picture, everybody is a winner here.