Volvo's CEO says dropping Apple CarPlay is a mistake, rejects monetization inside cars

15 November 2023
Volvo CEO Jim Rowan's consumer electronics background informs his unique approach to integrating technology in cars, focusing on customer experience and value-added services over in-car monetization.

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Anonymous, 15 Nov 2023Kudos to Volvo. They made the right decision unlike BMW and Audi who chose the path of greed.Volvo is owned by Chinese, so you can expect much higher levels of flexibility and R&D speeds.
Still considering BMW, I don't personally like those cars, but man are they still more flexible that VW EV's, where even their latest ID.7 feels like a first gen. EV at best of the times.

  • Anonymous

Kudos to Volvo. They made the right decision unlike BMW and Audi who chose the path of greed.

  • OO

WHAT! if apple wants an app on volvo fair would be 30% of what the company earns in a year

Anonymous, 15 Nov 2023Laundry cash cars should not exist. Soon even most basic things like lights, fog lights and ... moreThat could literally never happen, as basic security of the driver must be maintained and is regulated in legislation and homologation.

  • Anonymous

I will never buy a subscription based car. Ever.

  • Anonymous

Laundry cash cars should not exist.
Soon even most basic things like lights, fog lights and signal lights will be like premium and we will be charged to use them.
Like WTF.

  • David

I would never buy any car that has micro transactions to activate features already fitted to the car like BWM tried to do with heated seats. I would also not buy any car without CarPlay/Auto.

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