Bloomberg: Apple's electric car project reaches critical crossroads

24 January 2024
Apple's Electric Car Project stands at a pivotal crossroads as it shifts its strategy towards driver assistance and faces fierce competition in the booming EV market.

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  • Anonymous

Remember, if Apple's self-driving car crashes, it will have been your fault.

Sabit, 25 Jan 2024So the guys who talks about limited resources for battery, do you even know that oil is also l... moreYou've got a point about oil being a finite resource – we're definitely on the same page there. But when it comes to battery materials, it's a bit of a different story. Sure, we've got more of these materials than oil, but getting them out of the ground and turning them into batteries isn't as straightforward as you might think. There are a bunch of environmental and ethical issues with mining, and the whole process isn't exactly running at lightning speed.

Also, about recycling batteries – it's a great idea in theory, but we're not quite there yet in practice. Recycling tech is still catching up, and it's pretty pricey and complex to get those materials back. Not to mention, we can't even recycle all parts of a battery yet.

So, while both oil and battery materials have their limits, they're kind of different beasts. Switching to electric vehicles is a big step in the right direction, but it's not just a simple swap. There's a lot to think about, from how we get the materials to how we can make the most of them once they've powered their last car.

  • Sabit

So the guys who talks about limited resources for battery, do you even know that oil is also limited in the world? and oil is more limited than battery resources. At least battery can be recycled.

Battery, 25 Jan 2024Is there enough battery raw materials to replace every car in the world? I doubt it.Great question. As of now, it's quite a challenge. Current lithium-ion batteries rely heavily on materials like lithium, cobalt, and nickel, which are limited in supply and come with environmental and ethical concerns regarding their mining and processing.

However, the good news is that battery technology is rapidly evolving. Innovations like solid-state batteries, which offer increased safety and energy density, and lithium-sulfur batteries with higher energy potential, are in development. There's also research into more sustainable and abundant alternatives like sodium-ion batteries. Plus, advancements in recycling used batteries are equally important in this conversation.

While these developments are promising, they're still in various stages of research and deployment. It means we might not be ready to switch every car to an EV immediately, but we're certainly moving in the right direction. The transition to EVs is more of a marathon than a sprint, requiring advancements in technology, infrastructure, and sustainable practices. So, while the future looks electric, it's going to be a gradual shift rather than an overnight revolution.

  • ohj

no kidding its a Mercedes

  • Battery

S, 25 Jan 2024Most EV need fast charging support, stations etc within 200 km range. Petrol pumps are there ... moreIs there enough battery raw materials to replace every car in the world? I doubt it.

  • S

JJ, 24 Jan 2024What a waste of money. Electric cars are a nice concept but there is no infrastructure for it.... moreMost EV need fast charging support, stations etc within 200 km range.
Petrol pumps are there which will upgrade and take those place obviously in future.
Then comes maintainance/repair stations or shops which will need to upgrade their skillsets and little infrastructures, which is not a high problem.

Electric is the present and will be the future.
Since someone started using an electric light bulb that journey began.
Hope on if you need or else stick with candle light.

  • Kuba

JJ, 24 Jan 2024What a waste of money. Electric cars are a nice concept but there is no infrastructure for it.... moreI live in China and actually infrastructure is ok, 60% cars sold in Shanghai are EVs. Problem is fragmentation of market and pursue of quick money. Chinese big manufacturers never release EVs under own brand, always create new brand, and if it fails then customers are being neglected.

  • Kuba

Apple should use Chinese brands strategy like Geely or GAC, just release new brand! If it fails, just abandon it:) Just like Chinese manufacturers do. GAC released Hycan brand 4 years ago and abandoned it, now they have new brand called Hyper:) Hycan customers wont get warranty and spare parts.

  • .alpha

$1 billion a year sounds like a lot until you realize how much Tesla, BYD, Geely, and battery makers such as CATL, BYD, SK, Panasonic, LG throw at R&D each year. Apple of course never competes on technology nor features but EVs aren't blue ocean like smartphone was

  • JJ

What a waste of money. Electric cars are a nice concept but there is no infrastructure for it. there will never be for a good while. Maybe in 3 or 4 generations from now.

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