Apple parks its EV ambitions, shifts focus to AI

27 February 2024
Apple's decision to halt its ambitious electric car project highlights the immense challenges faced when venturing into the highly competitive automotive industry.

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  • M

Fearghast, 28 Feb 2024Not a thing wrong with EVs :-D In theory there is nothing wrong with EV, in real world I woul... moreThere is simply less to service. The brakes, suspension, lights, filters etc. is the same.

But all the engine and gear parts of the drive train, that is part of the service for an ICE car, isn't there.
So less to service and therefore lower service costs. A win for me.

  • Anonymous

Anonymous, 28 Feb 2024so apple has some brains they have sadly apple customers dont have any brainz they belive inapple lies

Anonymous, 28 Feb 2024There's also countries where most charging stations max at 50KW. Not to mention there... moreWhen you consider the distance you usually take in EV, especially in Europe, the range / slower public charging is hardly an issue.

LoL, 28 Feb 2024Have you been living under a rock? Not a thing wrong with EVs. The self driving tech however i... moreNot a thing wrong with EVs :-D
In theory there is nothing wrong with EV, in real world I would consider most of the EVs as subpar, overpriced alternatives where manufacturers are doing exactly all those mistakes you would expect out of first gen. product.
Not to mention EV mechanical service is usually abysmal, because most of the dealers have no clue how to service those vehicles.

  • Anonymous

LoL, 28 Feb 2024Have you been living under a rock? Not a thing wrong with EVs. The self driving tech however i... moreThere's also countries where most charging stations max at 50KW. Not to mention there's not many of them.

Also the stress of planing stops and time loss charging are major downsides.

  • Anonymous

LoL, 28 Feb 2024Have you been living under a rock? Not a thing wrong with EVs. The self driving tech however i... moreEVs are inferior in terms of charging time, compared to fuels.

  • LoL

Anonymous, 28 Feb 2024Smart move. EVs aren't there yet. Too many caveats.Have you been living under a rock? Not a thing wrong with EVs. The self driving tech however is not there yet.

  • Anonymous

regs, 28 Feb 2024They now lagging far behind Chinese EV manufacturers. It would be very difficult to catch them... moregood job

  • Huib

I don't think it could ever work, given how Apple itself works.

Apple is a design and software company. They design their products themselves, combine both proprietary and open-source software for them, and then outsources 100% of the manufacturing.

The last point is what people fail to realize: Apple do not have the equipment or expertise to even manufacture the cardboard box your device is packaged in.'

How much effort do you think it takes to design and write software for an iPhone, and then arranging manufacturing of every single little piece inside it to other companies?

Now imagine doing the same for an entire electrical vehicle.

Apple's mode of operation simply cannot scale up to this level.

  • Anonymous

Smart move.

EVs aren't there yet. Too many caveats.

  • .alpha

Apple's plan never made any sense. Apple loves to control the supply chain and squeeze small supplier. No one in the automotive space is a small supplier. And Apple is never any good with engineering problems, just look at iPhone's overheating problem

Anonymous, 28 Feb 2024If Steve Jobs was around, they would release the car even if it would bankrupt the company. A... moreThey now lagging far behind Chinese EV manufacturers. It would be very difficult to catch them up, if possible at all. Apple simply doesn't have most of technology - batteries, metals, motors etc etc.

  • Anonymous

It's so much fun reading bad copes in here since their beloved Apple totally lost it. You guys would be singing a different tune if ever they managed to launch one.

  • S

Anonymous, 28 Feb 2024If Steve Jobs was around, they would release the car even if it would bankrupt the company. A... moreNope he would have choose to build ev drone that can land on your 1000 sqft house roof, lol.
We don't need cars anymore.

What they really mean is Apple doesn't want to get clapped.

Releasing an EV is not just about making the car; they also have to manufacture and release spare parts, then they need to make the infrastructure, such as dedicated car charging stations (because you know Apple will come up with some proprietary nonsense instead of using standard NACS or CCS).

  • Anonymous

Those massive profit margins in electronics simply don't exist in EV cars. Totally different market. Sales of expensive EV's, specifically in the US are softening. It would be a low volume, expensive endeavor for Apple to continue.

  • Anonymous

If Steve Jobs was around, they would release the car even if it would bankrupt the company. Apple is not the same anymore.

  • Anonymous

Good.

It would be as bad as Ford Focus, but priced as Bugatti Chiron

  • Anonymous

They probably thinking in this era, we should be flying cars instead of driving EVs.

  • David

AI is just a fad like 3D, VR, etc and also like voice assistants (Siri) which aren’t something trendy anymore. A futuristic car is something that could actually have longevity as an Apple product.

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