Great Wall Motor retreats from Europe amidst sales slump

30 May 2024
Great Wall Motor to close its European headquarters and lay off all employees due to disappointing sales figures in the region.

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Greatness, 30 May 2024Europeans are still loyal to their European cars, that being said China produces cars like bre... moreAs being a part of people who thinks European car brands are usually quite terrible (with notable exceptions), I can't really imagine myself owning something like BMW, Mercedes, VW or Škoda ... Honda, Toyota, Subaru or Lexus on the hand sounds much more reasonable.

If I were a carmaker, I would not bet big on customers being sheeps and continuously buying one brand because their previous car was the same brand.
It would be fascinating to have some data on customer retention in different areas and through the time.

Greatness, 30 May 2024Europeans are still loyal to their European cars, that being said China produces cars like bre... moreThey will survive. Maybe not as easily in more wealthy markets as back home but still there are many people that cannot afford quality and will prioritize price. And that's ok. I bought my BMW iX (being European) and wouldn't exchange it for any other. But still there is a need for EVs in a lower price segment. Hope European brands can keep up there.

Europeans are still loyal to their European cars, that being said China produces cars like bread with no regard to quality and support. They have to change their business strategies if they want to survive.