iPhone moment for Ferrari? Jony Ive designs the radical new all-electric Luce

26 May 2026
Ferrari enters the luxury EV market with the Luce, a 1,036-horsepower five-seat sedan co-designed by Jony Ive that features a tactile interior and an advanced four-motor powertrain.

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  • Anonymous

Looks like a copy of Honda e and Nissan Z. Tail light is copy of GTR-R34.

Really a Johny Ive design. Copy from other and pretend It is new and then sue the original design owners.

this must be the first ferrari that has no relation with ferrari except the badge itself. i cannot tell how ugly this is. the release of the car decreased ferrari's market value by 3B USD. this tells a story.

  • Anonymous

p-run, 27 May 2026Where in article one could find exact drag coeficient? And this thing should do 0-200 km/h in ... moreYou are not very bright, are you? This is not the only article in the world and Cyberbeast has almost the same power and does 0-60 mph in 2.6 seconds... Also, where will you drive 200 kph other than a track, which this Ferrari is also not designed for.

  • mokil

0.25 cd drag coefficient is not that bad. Though one would expect 0.2. A 300k base variant with 40kwh battery, 250 bhp would make things better. Considering luso is 200k

  • p-run

Anonymous, 26 May 2026How can you be one of the best brands in performance engineering/racing and come up with this?... moreWhere in article one could find exact drag coeficient? And this thing should do 0-200 km/h in 6,8 s cybertruck AFAIK in 12 s. So not even close.. ;)

  • Anonymous

Looks like a jazzed-up version of the 3rd gen Nissan Leaf.

  • Anonymous

I don't like the look of that!

  • mkio

They should add a 250hp, 240kmph variant to commemorate original Lusso. I like its side and front profile. Looks like a phone, but its different. They should improve its drag coefficient

  • Popop

... It looks like a plastic toy...

  • Anonymous

How can you be one of the best brands in performance engineering/racing and come up with this? It has a higher drag coefficient than a SKODA ENYAQ!!! It is also only matching the performance of the Cybertruck and it has less range... It is a sad day for sure...

  • Anonymous

This is one of the worst looking cars ever produced. Why would anyone pay for this piece of trash?

  • ps

Sure they can spend thousands of hours of engineering for the best airflow when the internal resistance of the battery and the drivetrain is inefficient. So lets see those first

  • Anonymous

Looks like an iPhone 5C

  • SmgUk

Finally a Ferrari that doesn’t look boring

  • Daniel

Garbage all, interior exterior

  • Anonymous

Absolutely horrible; who would want such an abomination?

  • Anonymous

Ugliest ferrari ever.

  • Anon Moose

That is just so ugly...

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