Ferrari Luce sold out in China despite design controversies

30 June 2026
Never mind global design criticism and corporate shakeups - the all-electric Ferrari Luce is finding a highly receptive audience among ultra-wealthy Chinese buyers.

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First, this is a very ugly and cheap looking car. Second, it represents no design language with one of the most iconic brands in the world. Third, it is one of the most boring EVs out there.

  • NihonGo

I don't know how you think what numbers you expect, but for a Ferrari these numbers all over the world are great.
80 in China alone? Insane. This could be a new record sales for a Ferrari model world wide.
The buyers will hope they don't sell too much of these, because someone shoving out half a million want to have an exclusive car.
The less they sell, the more this car will be worth.
Ferrari doesn't make cars to sell in huge numbers. It's not your usual family transporter you know... Regardless of what engine... A Ferrari is a Ferrari, is a Ferrari!

And those who comment here, including me, probably will never be able to buy a new Ferrari and keep it more than a year. Because if you think the costs end with buying, you're so wrong. A set of new tires can cost as much as a small usual car. And the inspections and insurance... don't get me even starten :)

  • zbuno

Even outside China Luce is a sellout. Not in stock till 2028. Negative media hype of Ev haters is no new controversy for EVs.

  • rambo

Finding 88 people in a world of 8 billion to buy an ugly car is not difficult

  • Anonymous

AngryLithuanian, 01 Jul 2026Yeah not a high benchmark to sell 88 cars and call it "high demand", of course there... moremy brother in zordon, ferrari sells ~13,500 vehicles annually.
that's smaller than the population of liechtenstein, which apparently is a real place.

  • AngryLithuanian

Yeah not a high benchmark to sell 88 cars and call it "high demand", of course there would be buyers, people bought cybertruck and that thing looks like a dumpster bin on wheels.