The EV paradox: why they are getting cheaper and yet sticker prices keep rising

20 July 2026
A comprehensive market study reveals that individual EV models became 18% cheaper to produce, but automakers offset these factory savings by flooding the market with larger, premium models that drive up average sticker prices.

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This is exactly the same in India.

The cheapest ICE car was Tata Nano, around 1.35 Lakhs Ex-showroom.

Cheapest EV is 4 Lakhs, Vayve Mobility Eva, but that too is not mainstream, you won't find one near you in a small city.
Cheapest mainstream EV, the MG Comet EV is priced at 7 Lakhs.

That confirms a few suspicions. And, the press releases by the car companies tell us about ever smaller return on sales. Something is not right.

Interestingly the heavy midsize EV's are counting with zero emissions into the fleet emissions. So, they replace an ICE SUV with an EV SUV. That's two flies with one stone. Get rid of the potential emission penalties and keep an ever growing margin. But, that EV SUV is as inefficient as the ICE SUV. So, maybe there should be a smarter way to count the fleet emission.

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