BMW moves from website configurator to ChatGPT prompts

21 July 2026
BMW's new dialogue-based ChatGPT plugin attempts to modernize the car-buying process by replacing traditional online configuration menus with natural language AI prompts.

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  • JotaPB

I have spent countless hours in the middle of the night configuring cars. Now we have to trade precise, functional control for an enshittified AI chatbot by the evil zionist openai company. Why does every useful tool have to be ruined with this trash? Puke icon...

  • veloce

Another tool for imbecils without mind of their own.