Tesla is already planning a huge sales push before end of year

07 October 2022

According to the German press, Tesla has set ambitious plans for its Giga Berlin factory. So far, in the first 8 months of this year, the company managed to sell 25,000 vehicles in Germany. That number puts Tesla at 16.5 percent of market share in battery electric cars. With the Giga Berlin ramping up its production and reaching new records, Tesla wants to sell way more cars than it did so far.

The company, according to the report, is planning to sell 80,000 vehicles this year in Germany alone. That means a huge increase of its factory output, it means selling an additional 55,000 cars in the 4 months of this year - more than twice as many as it did in the first 8 months. It is not impossible but many things will have to work out perfectly for the company.

Tesla’s cars in Germany remain rather expensive, the Model Y costs around €70,000 which is nearly twice the average price of a new car in Europe. That doesn’t seem to dampen the mood of potential buyers, the current order backlog stands at around 457,000 vehicles globally, with customers in Germany waiting for some models as long as 23 weeks.

Meanwhile in China, Giga Shanghai started churning out cars for export in huge quantities. Tesla divides Shanghai's factory production into export and local markets rather than manufacturing cars for both markets at the same time. The beginning of each quarter is dedicated to export vehicles and this can be clearly seen in the port of Shanghai. The video below is quite mesmerizing, when you realize all the cars you see have been manufactured this week.

Tesla had a record breaking Q3 but it missed its delivery targets, despite manufacturing the largest number of cars ever. Unfortunately for the company, the missed deliveries had a substantial effect on its share prices, combine that with the questionable autonomous robot announcement during the AI Day and we can see why Tesla had a really bad week on the market.

Despite that setback, the company is pushing ahead to deliver nearly 1.4 million cars this year. So far it has manufactured 930,000 cars this year with just over 909,000 of them delivered. It will have to manufacture and deliver another 450,000 vehicles in the next three months. With Giga Shanghai looking at manufacturing 20,000 cars per week it puts China’s target at 266,000 units by the end of this year, leaving nearly 200,000 cars to be manufactured between the other factories.

These are some huge numbers, yes. But Tesla is already reaching its production targets and providing its supplies don’t encounter any disruptions and all factories run at their current capacities, the company is looking at yet another record breaking quarter.

Source 1 | Source 2