All-electric Bugatti is coming but not this decade

Mate Rimac, the CEO of Bugatti-Rimac, was planning to launch a hybrid and all-electric Bugatti supercar before 2030. According to the design director of Bugatti, that plan has changed a little bit. The company will focus on the hybrid supercar first and it plans to unveil in 2027.

Frank Heyl, who is the deputy design director of Bugatti, did not want to confirm the electric Bugatti was pushed beyond 2030 but mentioned the team was focusing “on this decade, with the hybrid vehicle.” Apparently, when the all-electric Bugatti finally arrives, it “will blow people out of water” according to Mr Heyl.

Mate Rimac did suggest at one point that he wanted Bugatti to expand its portfolio and move away from a one-model strategy. He wanted the company to produce not only hypercars but other models as well that would allow more customers to enjoy the exclusive brand.

New CEO has a fight on his hands, the old guard is clearly focused on preserving the brand image and exclusivity and is worried that the new models can erode the value of Bugatti cars. Design director Achim Anscheidt said that Bugatti was concerned of selling out the brand and making it less exclusive by introducing different cars.

As a result, the plans for a Lamborghini Urus all-electric competitor from Bugatti were scrapped last month and the company will divert its design efforts towards more exclusive cars. Mate Rimac is adamant that the new cars will be “very exciting and different” and will offer both hybrid and all–electric powertrains.

Bugatti is one of the world’s most exclusive brands and the company’s new owner, Mate Rimac is responsible for some of the world’s fastest electric cars. Rimac Nevera represents the pinnacle in EV technology and many people hoped it would act as a blueprint for an electric Bugatti.

Waiting another 7 years for what will be most likely the world’s most expensive and most outrageous electric hypercar means giving the engineering team time to develop EV technology even further, to allow the company to introduce a car that will have as much impact on the entire industry as the original Bugatti Veyron had when it was launched back in 2005.

Source