Cadillac is planning return to Europe as an EV maker
GM is considering plans to return to Europe as an EV only manufacturer. Opel used to be the European brand of GM but after selling it to Stellantis, the American automaker was left with no presence apart from marginal sales of Chevy Corvette and few Cadillacs.
Cadillac Lyriq is coming to Europe
The CEO of GM, Mary Barra is very optimistic on reentering the European market, she says the plans for Cadillac to be an all-electric brand within the next few years align really well with European push for electrification of the industry. Cadillac Lyriq would be clearly the perfect model to return to Europe with and Barra says she is looking forward to that.
Classy interior of Cadillac Lyriq
Good news all around for European customers, not only their governments are pushing for lower emission but the EV incentives are attracting manufacturers from all over the world, American brands never made a big dent in Europe - apart from Opel - but always had a faithful following and many people will be excited about possibility of Cadillac selling its electric vehicles officially rather than through private imports.
Cadillac Lyriq is a very spacious EV
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Reader comments
- Greg 0
I didn't know that GM bought Opel in 1929, I though that was way more recent (198x tops), as for the price, I think at the time of a bit before, they were struggling a lot, but I don't remember exactly when was that period. I must assume th...
- 17 May 2022
- nRd
You are absolutely right Greg! GM bought Opel back in 1929 and sold it to PSA in 2017. Quick jump to "inflation calculator" reveals interesting fact - GM paid for Opel $33 million in 1929 which in today's money is $558 million. GM sold...
- 17 May 2022
- Stf
- Greg 0
When you said that Opel sold well in Europe, that's mainly because it's from Germany originally (Founded by Adam Opel in 18xx if my memory is correct). Then bought by GM when they were in financial distress and then sold to Stellantis that ...
- 16 May 2022
- nRd
