Jaguar’s unveils Type 00 electric concept car

03 December 2024

After a somewhat controversial rebranding campaign and the unexpected cancellation of a nearly production-ready vehicle, British automaker Janguar unveiled a new concept car that reveals its vision for the electric future. Dubbed the Type 00, this futuristic EV is making its debut at Miami Art Week.

The Type 00 is a radical departure from Jaguar's current design language. The front end features a striking, rectangular grille flanked by slim headlights. The absence of traditional A-pillars creates an almost wraparound windshield and enhances the concept's sleek profile.

One of the most distinctive design elements is the so-called "strikethrough" – a bold, linear graphic that Jaguar introduced as part of its new logo and branding. This rectangular shape is prominently displayed on the front and rear of the concept car, creating a new visual identity for the brand. We don't know if this design element will end up on production models, but it certainly makes a statement on the concept.

The interior of the Type 00 is equally minimalist, with a focus on clean lines and advanced technology. There are cameras strategically positioned around the vehicle to compensate for the lack of a rear window.

The Design Vision Concept is purely a design study, but the company promised us a reimagined production car in late 2025. it will be an electric four‑door GT and it will be built in the UK.

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