Jaguar’s unveils Type 00 electric concept car
After a somewhat controversial rebranding campaign and the unexpected cancellation of a nearly production-ready vehicle, British automaker Janguar unveiled a new concept car that reveals its vision for the electric future. Dubbed the Type 00, this futuristic EV is making its debut at Miami Art Week.
The Type 00 is a radical departure from Jaguar's current design language. The front end features a striking, rectangular grille flanked by slim headlights. The absence of traditional A-pillars creates an almost wraparound windshield and enhances the concept's sleek profile.
One of the most distinctive design elements is the so-called "strikethrough" – a bold, linear graphic that Jaguar introduced as part of its new logo and branding. This rectangular shape is prominently displayed on the front and rear of the concept car, creating a new visual identity for the brand. We don't know if this design element will end up on production models, but it certainly makes a statement on the concept.
The interior of the Type 00 is equally minimalist, with a focus on clean lines and advanced technology. There are cameras strategically positioned around the vehicle to compensate for the lack of a rear window.
The Design Vision Concept is purely a design study, but the company promised us a reimagined production car in late 2025. it will be an electric four‑door GT and it will be built in the UK.
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Reader comments
- job security
Maybe instead of firing the creative agency that destroyed the iconic logo and firing the industrial design service that enjoys dis-functional engineering, Tata should try firing the internal leadership that hired these contractors.
- 7 hours ago
- kmq
- Anonymous
Great choice for you then x
- 12 hours ago
- 0pp
- Anonymous
I like that they are trying to be different. Most car makers are just rebranding their ICE cars. Kudos to Jaguar for taking a fresh approach for EVs. Yeah, marketing can be a hit or miss. But its gutsy and fresh.
- 14 hours ago
- rK8