Tesla lays off thousands of employees amid declining sales

Max McDee, 15 April 2024

Elon Musk's Tesla is facing significant challenges as the electric vehicle giant grapples with slowing sales for and heightened competition for the first time in its history. Responding to the disappointing first-quarter results, Tesla begins a round of layoffs that will affect 10% of its global workforce. In total over 14,000 employees are about to be left without a job.

While disappointing, this move is not entirely unexpected. Tesla has been facing trouble for a while now, struggling to maintain the explosive growth it once enjoyed even after a series of price cuts. Further, competitors in China and elsewhere produce more competitive EVs, eroding Tesla's market share.

Tesla cuts costs: thousands of employees laid off amid declining sales

"As we prepare the company for our next phase of growth, it is essential to look at every aspect of the company for cost reductions and increased productivity," Musk wrote in an internal email announcing the layoffs.

The company's strategy is clearly shifting as it targets improved profitability. In its last Q4 report, Tesla's gross profit margin dipped to 17.6%, its lowest level in over four years. Though Tesla denies it, reports point to a potential abandonment of a much-touted affordable EV model, which could really impact long-term growth if true.

The layoffs are part of a broader cost-cutting strategy. Tesla managers are directed to scrutinize employee performance and streamline operations. Last year numerous tech companies also had to reduce staff with economic jitters looming large.

Tesla cuts costs: thousands of employees laid off amid declining sales

The layoffs extend to Tesla's executive ranks as well. Drew Baglino, Senior VP of Powertrain and Energy, and Rohan Patel, known for his outspoken social media presence, have apparently been caught up in this round of layoffs. The reasons for their exit are unclear, but it further highlights the seriousness of Tesla's current situation.

Market reaction will be a crucial indicator in the coming weeks. Investors will be eyeing Tesla's Q1 earnings report, which will be released on April 23, for a clearer picture of the company's financial health. Analysts project a moderate profit, but Tesla's sales and stock price trajectory remains uncertain. For now, Tesla looks unlikely to return to growth unless it releases a new model or a major refresh of the vastly popular model Y.



Reader comments

  • Captain Obvious

Fires 14.000 people, while Mr. Musk pushes again for a 59billion bonus. This world is broken.

didn't model S plaid and cybertruck help boosting the profits? all the cost cutting already comes from the terrible built quality. 30 year old opel astra has better built quality than the brand new cybertruck.

  • Anonymous

So 10% will lose their jobs and the rest will have to work more to compensate for them. Profits have to be kept as high as possible, so the shareholders are kept happy.



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