Tesla Cybertruck takes a cheeky stroll in Toyota Tundra's skin

Max McDee, 28 August 2023

Tesla - the electric vehicle company that never misses a chance to stir the pot. This time, it decided to give the Cybertruck a makeover, but not in the way you'd expect. No, the company didn't add more angles to its already geometric design. Instead, it wrapped it in a skin that mimics the look of a Toyota Tundra. That’s right - a Tesla Cybertruck was seen gallivanting around, pretending to be a Toyota Tundra.

Now, let's be clear. No one's getting fooled here. The Cybertruck looks like it was designed by a kindergartener who only had a ruler and a love for triangles. It's unmistakable. So, what's the point of this automotive masquerade? Well, it's Tesla's not-so-subtle way of poking fun at Toyota, a company that's been a bit slow on the EV uptake.

Remember, Toyota did invest in Tesla back in the day. In 2010, it bought a 3% stake for $50 million, which helped Tesla acquire part of the old NUMMI factory, later transformed into the Fremont Gigafactory. Fast forward to today, and Toyota has sold off its stake, but it's now looking to Tesla for inspiration on giga-casting techniques for its future EVs. Oh, how the tables have turned.

Now, Tesla has a history of playful banter with other automakers. Before the Tundra wrap, the same Cybertruck was seen sporting a Ford F-150 wrap. Ford, by the way, has been the king of the pickup truck market for decades. But Tesla's Cybertruck, with a reported 1.9 million pre-orders, might just give Ford a run for its money. Or will it?

So, is this wrap-change a sign of an impending rivalry or just Elon Musk's quirky sense of humor? Maybe it's a bit of both. Tesla isn't just competing with traditional automakers; it's also challenging the very notion of what a pickup truck should be. And while Toyota has been a bit sluggish in the EV race, recently it announced plans to launch more battery-powered vehicles than ever. So, maybe this is Tesla's way of saying, "Welcome to the party, but remember who got here first."

In any case, Tesla's wrap game is strong, and it's doing exactly what it's supposed to do: get people talking. Whether you're a Tesla fan, a Toyota loyalist, or just someone who enjoys a good automotive spectacle, it's hard not to be entertained by this latest stunt. After all, in the world of cars, if you're not making noise, you're not doing it right - even if your vehicle is whisper-quiet.

Source

This article contains localized units and prices. Change settings.
Your choice

Related

Reader comments

  • Anonymous

FIAT multipa seriously worried about its first place in ugliness ....

  • Anonymous

What's coming up next? Proton Saga 1985? Hahaha

Reviews

FEATURED

Popular models