IM LS7 adds two new cheaper versions to its lineup starting from $40,500

14 June 2023

IM Motors launched its second electric vehicle - the LS7 SUV - in February this year. It joined the L7 electric sedan, with both cars offering very futuristic interiors and the latest technology. When LS7 launched, it started from RMB 309,800 ($43,200), and its dearest trim is still priced at RMB 459,800 ($64,300) - for that money you get a 425 kW AWD powertrain coupled with a 100 kWh battery.

Despite getting 3,000 pre-orders within days of the launch, the debut came at the time, when Tesla started cutting its prices, with many Chinese EV automakers joining the race to the bottom soon. Rather than cutting prices, IM Motors decided to add a couple of new trims, priced below the existing models.

The new IM LS7 Urban Fit starts from RMB 289,800 ($40,500) and is available with a single electric motor pushing out 250 kW (335 hp) and thanks to the 350 lb-ft of torque, this deceptively large SUV sprints from 0 to 62 mph in 6.5 seconds and onto its top speed of 124 mph. 20-inch wheels are still included, but Brembo brakes are optional, and the roof-mounted LiDAR sensors are now gone.

The IM LS7 Urban Fit Pro costs RMB 309,800 ($43,300), but it adds air suspension as standard. For a limited time, both models come with the Brembo brakes package free of charge. Since both versions share the same motor and battery pack, their range is identical as well - 317 miles according to the CLTC rating regime.

Thankfully nothing else is missing from the cheaper versions of LS7 - the dashboard-wide display and the additional 12.8-inch vertical screen are still included. And so is the luxurious interior with zero-gravity leather seats, the ADAS powered by NVIDIA Orin X, and infotainment powered by Snapdragon 8155 - this is still a very well-equipped electric SUV.

The LS7 is full of clever solutions - the front passenger seat folds away and slides under the dashboard creating extra room, the seats have massage and ventilation functions, and the rear seats recline as well. The windshield reaches all the way to B-pillars creating an uninterrupted view for front passengers, and the yoke-style steering adds to the sci-fi interior ambiance.

The 198.78 inches SUV is much larger in real life than it appears in the photos. It is 15 cm longer than the Mercedes EQE SUV and is nearly identical in size to the Tesla Model X. The new, cheaper trims should help the company increase sales, but even the top-shelf AWD model is priced well below its competition.

Source (Chinese)