Jaguar to debut ultraluxury GT EV in the US

13 May 2024

Jaguar is about to unveil a bold new model in the United States later this year. This is a significant shift for the brand, positioning it as a direct competitor to luxury EV powerhouses like Bentley and Porsche.

The yet-to-be-named electric GT, expected to go on sale in 2025, is projected to carry a price tag exceeding $125,000, marking Jaguar's entry into the ultraluxury segment. This ambitious pricing should be reflected in exceptional quality, cutting-edge technology, and a driving experience that rivals the best in the world.

Jaguar Land Rover CEO Adrian Mardell stressed the significance of the US market for the brand's relaunch, highlighting the company's past success in targeting affluent American buyers. This new model, the first in an all-electric lineup built on the Jaguar Electrified Architecture (JEA) platform, is expected to entice potential customers with its innovative design and impressive 434 miles range.

JLR's Chief Creative Officer, Gerry McGovern, has hinted at a "jaw-dropping" design, promising a vehicle that will stand out in the crowded EV landscape. He also alluded to the role of special editions in elevating the brand's image and pricing strategy, with "Panthera" emerging as a potential name for a limited-run model.

While Jaguar has not yet disclosed a specific date for the unveiling, potential venues include the prestigious Pebble Beach Concours d'Elegance in August or the Los Angeles Auto Show in November. Both events offer a platform for Jaguar to showcase its electric ambitions to a global audience and generate excitement for its future.

As Jaguar prepares for its electric transformation, the company reported a solid first quarter, with pre-tax profit surging 80% to $828 million. Sales of the F-Pace midsize SUV, the brand's top seller, increased significantly by 23%.

Despite ongoing challenges related to supply chain disruptions, Jaguar Land Rover remains optimistic about its future. The company has seen a substantially reduced order backlog and is gearing up to launch its first all-electric Range Rover later this year, with a waiting list of over 33,000 potential buyers.

Via