Buick updates Electra E4, slashes its price in China

Max McDee, 21 February 2024

GM's once-conservative Buick brand isn't messing around when it comes to the Chinese electric car market. Less than a year after the initial launch, Buick has refreshed the Electra E4 electric SUV and aggressively slashed its price.

Buick has lopped a significant $4,180 off the base model's price tag. Saving carry over to the rest of the lineup that now has a starting MSRP of just $22,260 (converted from RMB 159,900), the Buick Electra E4 looks seriously competitive.

Buick undercuts competition with Electra E4 price slash in China

Buick's EV offensive in China began in earnest with the Electra E5, a slightly larger model that debuted in April 2023. This pricing move with the E4 indicates a clear strategy: offering attractive electric vehicles at price points that challenge the competition.

Of course, price isn't everything, and the sleek Electra E4 brings more to the table than just affordability. This stylish crossover SUV delivers decent range, with the base model offering 329 miles on a full charge and a longer-range model pushing that to 385 miles, according to China's highly optimistic CLTC rating system.

Buick undercuts competition with Electra E4 price slash in China

The performance-oriented dual-motor all-wheel-drive model accelerates from 0 to 62 mph in a swift 6.2 seconds. While this might not rival Tesla's ludicrous acceleration figures, it's plenty quick for most drivers. The more budget-friendly single-motor version should still provide adequate pep for urban driving.

If the Electra E4 seems a bit smaller than the Buick SUVs you're used to, that's by design. Sized at 189.7 inches long, 75.3 inches wide, and 62.2 inches tall, it's compact but not cramped. The wheelbase, at 116.3 inches, ensures decent passenger space for its size.

All this, and Buick's aggressive pricing places the Electra E4 squarely in the sights of the popular Tesla Model Y, a clear sign that GM is serious about grabbing a larger slice of the Chinese EV market.

Buick undercuts competition with Electra E4 price slash in China

Buick isn't the only brand partaking in this price war, though. BYD fired its first salvo for the Chinese New Year introducing new versions of its very popular Qin Plus electric sedan with significantly lower prices. Not content with just the cheaper Qin, the company followed with an updated Dolphin, making sure the competition had no room left to wiggle.

As the Chinese EV sector becomes more and more saturated with offerings, manufacturers are increasingly using discounts as a method to stand out from a very crowded field. It's a risky gambit, but one that might just succeed if it brings more consumers into the world of electric vehicles.


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