First photos of the Genesis GV90 testing in Korea surface

We have finally caught a glimpse of the Genesis GV90, the all-electric SUV that promises to redefine the ultra-luxury segment. Spotted for the first time on the streets of South Korea, the production-ready unit of the GV90 offers some clues about its design and capabilities.

After the first blurry spy shots and teaser images of the GV90, this latest video from Korea provides clearest pictures yet. The camouflage wrap can't really hide the GV90's imposing size and lines. The vehicle's proportions point to a spacious interior.

The GV90's design appears to draw heavily from the Neolun concept, which Genesis showcased last year. The concept's "reductive" design language, characterized by clean lines and minimalist aesthetics has largely carried over to the production model. The signature Genesis two-line headlamps and Crest grille are clearly visible, even through the camouflage. The GV90's rear design is similar to the GV70, but it has connected taillights and a sculpted bumper.

The GV90 will use Hyundai Motor's latest operating system, and the panoramic curved display with dual 12.3-inch screens will offer advanced driver-assistance features. The GV90's interior is rumored to be a showcase of premium materials, exquisite craftsmanship, and innovative design, creating an environment of unparalleled luxury and comfort. Basically, the GV90 will be everything we have come to expect from Genesis.

The GV90 is positioned as a flagship model for Hyundai's "eM" platform. This new electric vehicle architecture is designed to underpin a range of future EVs from the Hyundai and Genesis brands. This new platform is expected to deliver impressive performance, range, and even faster charging capabilities.

The GV90's production will start in early 2026 at Hyundai's Ulsan EV plant in South Korea. The vehicle is expected to be offered in two trims: Standard and Exclusive. The Exclusive trim, rumored to include features like coach doors, could command a price tag upwards of $160,000, positioning it against established luxury brands.

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