Xiaomi has a steep sales mountain to climb despite good June EV deliveries

02 July 2026

Xiaomi is learning a painful lesson that building electric cars is very different from building smartphones. The company's automotive division announced its June 2026 delivery results, showing a steady performance on paper. The young manufacturer managed to deliver more than 30,000 vehicles during the month, and managed a steady delivery rate above the 30,000 mark for three consecutive months. Consistency is usually good news in the auto world, but these numbers reveal a problem - the brand set an incredibly high sales goal for the year, and at this speed, they won't get across the finish line.

Looking at the cold numbers reveals the mountain that Xiaomi needs to climb. From January to May of 2026, the company delivered a total of 150,317 vehicles to customers. With the 35,000 (estimated at the moment) vehicles in June, the total number of electric cars delivered during the first half of the year reaches roughly 185,000 units. For a company that only started selling EVs recently, this is a strong start, but the corporate leadership announced an ambitious full-year sales target of 550,000 units. This means the brand faces a massive shortfall of about 365,000 vehicles for the remaining six months.

To close this substantial gap, the production lines must work at an entirely different pace in the second half of 2026. The brand needs to average around 60,000 monthly deliveries from July through December to hit that 550,000 target. This is where reality clashes with ambition. Looking at past data, the highest monthly delivery volume for the brand has never crossed the 40,000 mark. Asking a manufacturing facility to suddenly boost its peak output by 50 percent is one heck of a challenge that most veteran automakers would struggle to handle.

A closer look at the actual models shows a highly unbalanced product lineup. The company does not share individual model data for June yet, but the numbers from May tell us exactly where the sales are coming from. The Xiaomi SU7 is the primary volume driver for the entire company. In May, the SU7 alone accounted for 24,023 deliveries. The sleek sedan is clearly the favorite child of the company's lineup, and it continues to attract most of the buyer attention.

Fortunately for Xiaomi, buyers still want the sedan, with consumer orders for the new-generation SU7 already exceeding 80,000 units. Because of this pile of customer reservations, the sedan is highly likely to maintain its strong performance, with monthly sales staying above 20,000 units. If the company wants to reach its annual targets, the SU7 will have to keep carrying the heavy load for the entire team.

The situation on the other side of the factory floor looks much darker. The brand's electric crossover, the YU7, is stuck in a downward spiral. In May, the YU7 recorded its fifth consecutive month-on-month decline in deliveries. Consumers are turning away from this model, choosing the sedan instead. Analysts believe the YU7 is highly unlikely to show any meaningful recovery when the final June numbers arrive. This leaves the automaker in a dangerous position, relying on a single healthy product to save the entire company.

Trying to hit a sales target of 550,000 units with only two battery-electric options is proving to be a difficult plan. Xiaomi realized this problem and is rapidly preparing to expand the vehicle options. During the company's first-quarter 2026 earnings briefing, Xiaomi Group Partner Lu Weibing shared the corporate survival plan - the brand will officially launch a large new vehicle later this year. To capture a different segment of buyers, the new model will ditch pure battery power and adopt an extended-range electric vehicle powertrain instead.

The savior of the company's sales targets is named the Skynomad N90. It is a full-size smart family SUV that has already entered the road testing phase. The Skynomad N90 uses an extended-range powertrain designed to eliminate the long-distance charging concerns that still worry many potential EV buyers. The N90 has a small gasoline engine that acts as an onboard generator to recharge the battery pack while driving. This makes the vehicle highly appealing to buyers who take frequent long-distance trips or do not have a charging station at home.

The Skynomad N90 will be a push into the premium auto market, with the plan to price this large family vehicle around RMB 300,000 (£32,100). Once the model launches in the second half of 2026, it will complete a passenger car lineup that spans the SU7 sedan, the YU7 crossover, and this new full-size SUV. Xiaomi executives hope the new vehicle will generate an immediate wave of incremental orders, but whether it can arrive fast enough to rescue the 550,000-unit goal is an open question for now.

Via