EV ads completely dominated the Super Bowl

14 February 2022

The 56th Super Bowl took place yesterday in LA, and you know what that means, right? If you're from outside the US, here's a very very quick refresher. The Super Bowl is the annual playoff championship game of the National Football League (NFL), and has served as the final game of every NFL season since 1966.

Oh, and Super Bowl ads are the most expensive on television. As such, companies left and right are trying to outdo each other with production values and whatnot, thus turning Super Bowl ads into something of a prestige endeavor that's talked about for a while after the event night.

Okay, fast forward to yesterday. The Super Bowl had nine car-related ads, of which all except two featured EVs. In fact, everyone but Toyota and Nissan advertised EVs specifically, and there was even one ad for Wallbox, a company that sells, well, wall box chargers for EVs.

This Super Bowl ad lineup clearly confirms that EVs are the inevitable future, whatever their range-related issues may still be.

Okay, that intro aside, are you ready for some ads? We've already shown you BMW's, so we won't embed that one again. Here's Polestar saying it delivers "no empty promises" and "no dieselgate" then (wonder who that might be referring to... cough cough):

Let's now switch to the recently introduced Chevy Silverado EV:

But wait, there's more from GM and... Dr. EV-il (get it? the cringe is real), complete with "climate change" and "help the planet" implications that GM going all-electric means it will somehow "save the world":

Kia's EV6 is starring in its own ad too, with a very interesting Robo Dog character:

Brie Larson, Eugene Levy, Dave Bautista, and Danai Gurira star in Nissan's ad for the 2023 Z, but at the end we catch a glimpse of the upcoming new version of the Ariya, an EV that should become available this fall.

Toyota's gone all in with the ICE-powered Tundra pick-up truck, employing Tommy Lee Jones, Leslie Jones, Rashida Jones, and a Jonas brother.

A separate Toyota ad is all about accomplishing the impossible, without showing any specific car:

And here's Wallbox's ad for its charging product:

What do you think about these ads? Are they worthy of their placement in the Super Bowl breaks?