Honda shifts gears, hybrid vehicles to bridge EV transition

20 May 2025

Honda is adjusting its future course for electric vehicles, and pivots to hybrids as a key bridge in the ongoing transition to full electrification. The Japanese automaker announced it is scaling back its planned investments in next-generation electric cars and software, cutting the initial commitment by 30% from approximately $69 billion to $48.4 billion by 2030.

Honda CEO Toshihiro Mibe stated that the company now expects electric cars to account for about 20% of its sales by 2030, a big reduction from the previously targeted 30%. This recalibration does not, however, signal a retreat from the company's long-term vision of having battery-powered and fuel-cell vehicles make up all of its new car sales by 2040.

To fill the anticipated gap, Honda will speed up the launch of new hybrid models. The company plans to introduce 13 all-new hybrids globally by 2031, with a specific focus on integrating hybrid systems into several larger models in the latter half of the decade. Honda aims to sell between 2.2 million and 2.3 million hybrid vehicles by 2030. The company believes that these vehicles will play a crucial role in meeting consumer needs during the transition to a fully electric future, offering better fuel economy without the current perceived hurdles of full EVs.

This backtracking follows an earlier decision by Honda to pause the $10.7 billion plan to transform its Ontario, Canada, factory into an EV manufacturing hub. The upgrade was meant to include several battery and cell manufacturing plants, but it is now on hold for two years. The impact on Honda's plans in the United States is uncertain, but the company's existing Ohio-based EV hub is still set to produce its upcoming, ground-up electric models.

Despite these revisions, Honda continues to push forward with its new generation of EVs, showcased by the futuristic 0 Saloon and 0 SUV models at this year's CES. Designed with an all-new centralized electrical/electronic architecture capable of Level 3 autonomous driving, the futuristic EVs are still slated for assembly at Honda's Ohio facility starting next year.

Honda was an early innovator, developing one of the first EVs without lead-acid batteries in the 1990s. However, its portfolio of battery-powered models has been relatively thin in recent years. Currently, Honda sells two electric crossovers in the United States, the Honda Prologue and Acura ZDX, both developed in partnership with General Motors.

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