VW ID.3 and Cupra Born production stops at Zwickau as demand wanes

Max McDee, 05 December 2023

Volkswagen is grappling with significant challenges and has halted production of electric vehicles in its Zwickau plant due to concerns over demand. The company's decision to halt production of the Volkswagen ID.3 and Cupra Born hatchback is sending shockwaves through the automotive industry.

The Zwickau factory, a flagship for Volkswagen's EV production, has been a focal point for the industry's transition to electric mobility. However, recent developments indicate that the road to electrification may not be smooth for the German giant.

As reported by Automobilwoche and MDR, Volkswagen has shut down production of the ID.3 and Cupra Born hatchbacks for an entire month. This decision follows previous disruptions in October and cancellation of the third shift in November, highlighting the persistent challenges Volkswagen faces in balancing supply and demand for its electric vehicles.

VW ID.3 and Cupra Born production stops at Zwickau - people don’t buy electric Volkswagens

These challenges are not limited to compact hatchbacks. The production line responsible for Volkswagen's crossover/SUV models, including the ID.4, ID.5, Audi Q4 e-tron, and Audi Q4 Sportback e-tron, has also faced interruptions. An insufficient supply of new rear drive units, specifically the Volkswagen Group's all-new APP550, has led to a halt in production for about three weeks, predominantly in November.

According to German media reports, the situation at Volkswagen Group is deemed "critical." Volkswagen Brand CEO Thomas Schaefer has issued warnings about the brand's lack of competitiveness. The consequences of this struggle are evident in the Zwickau plant, where contracts for 269 employees were not extended this year. Furthermore, nearly 500 temporary employees are slated not to have their contracts extended in the coming year, with potential job cuts linked to reduced production looming as far ahead as 2024.

VW ID.3 and Cupra Born production stops at Zwickau - people don’t buy electric Volkswagens

This predicament paints a sobering picture of the challenges faced by legacy automakers in their transition to electric vehicles. While there is undoubtedly a growing interest in EVs, it appears that Volkswagen, like many others in the industry, is grappling with the complexities of supply chain management, market demand forecasting, and the need to remain competitive.

As Volkswagen aims to restart production this week, the industry is left wondering about the path forward. Will the production resume at full scale, or will it be a cautious, limited restart? The answer to this question will not only impact Volkswagen's fortunes but also provide insights into the broader dynamics of the electric vehicle market.

It is important to note that these challenges are not unique to Volkswagen.The road to a sustainable and competitive electric future is paved with obstacles, and it remains to be seen how Volkswagen and the wider industry will navigate these.



Reader comments

  • AP

Well, If they had the same ID.3 models of 2023/2024 in China, then the sales will be higher. In China, the ID 3 looks the same, but in the international market there is a major makeover.



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