Baidu and Huawei join forces to revolutionize smart car navigation

Max McDee, 21 January 2024

Baidu, often referred to as the "Google of China," and tech giant Huawei, are joining hands in what may be the industry’s groundbreaking partnership. The duo inked a cooperation agreement that promises to reshape the landscape of navigation, Advanced Driver Assistance Systems (ADAS), and smart cockpit technologies.

Both Huawei division General Manager Jin Yongfu and Baidu Vice President Shang Guobin, attended the official signing event, only adding weight to this strategic move. This collaboration aims to enhance the navigation and travel experience by integrating Baidu Maps extensive features into Huawei's smart cockpit technology and it will undoubtedly influence the future of intelligent connected vehicles.

Baidu and Huawei join forces to revolutionize smart car navigation

The list of Baidu Maps features coming to Huawei’s environment is quite comprehensive - we have full-scene voice interaction, lane-level navigation, instrument/Head-Up Display (HUD) navigation information display, personalized navigation voice packages, real-time parking navigation, and car-to-car connectivity. The idea of us having a full conversation with our cars is getting closer every day.

Baidu Maps also brings some intriguing features to the table, such as a traffic light countdown. This is not so different from what Audi has been offering on its cars for many years - a clever piece of software connecting to traffic lights and allowing the driver to ride the “green wave.” Baidu’s system apparently covers already 3,000 counties across China and it adds real-time parking navigation covering millions of parking lots.

Eventually, these map services will make their way into vehicles equipped with Huawei's smart cockpit, and Baidu's experience with self-driving taxis through the Apollo project in Beijing will come in handy in this collaboration.

Baidu and Huawei join forces to revolutionize smart car navigation

The partnership between Huawei and Baidu addresses the challenge of in-car systems and navigation integration. Both companies promise easier and smarter user experience, but as usual, let's not pop the champagne just yet; skepticism is our co-pilot here.

Many automakers may be jumping on the bandwagon, adopting Huawei and Baidu technologies, but BYD, a prominent Chinese automaker, has chosen to go its own way. BYD relies on its own R&D team and it went as far as refusing to use Baidu autonomous driving technology. It seems that the Chinese auto industry is heading for a two-player market - one embracing Huawei & Baidu solutions, and the other steadfastly sticking to BYD's tech. It's a technological showdown in the making.

Baidu Maps offers AR mode Baidu Maps offers AR mode

Baidu isn’t the only company in the field, competitors like Alibaba's Amap are still active, but Baidu's has a significant edge in data accumulation and algorithm optimization. The company simply is a frontrunner, even as it joins the efforts with Huawei to keep up with the ever-changing trends. No hyperboles here - this partnership could indeed change the future of smart transportation ecosystems.

While the promise of a seamless and intelligent driving experience has been around for what feels like an eternity, we'll be watching closely to see if this new partnership truly delivers on its ambitious goals. In the world of EVs and smart cars, skepticism is not just welcomed; it's a necessity.



Reader comments

  • Anonymous

Xiaomi banned any for having real reviews when testing there car

chinese tech never leaves china. not sure why they don't want to go global

  • mox

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