Tesla Shanghai assembly line gears up for updated Model 3

Max McDee, 07 July 2023

The latest whispers from the world of Tesla, ever shrouded in its own unique blend of intrigue and innovation, indicate that the company's Shanghai factory is preparing for something big. In this case, it appears to be the much-anticipated iteration of the Model 3. Silicon Valley's favorite electric car is finally getting a well-deserved makeover.

This updated Model 3 isn't just a mere refreshment of the design or some superficial aesthetic tweaks. According to insiders, we should expect something sportier, roomier, and boasting a more refined interior than its predecessors. Tesla's aim, it seems, is to crank up the sedan's appeal and bring down production costs - a dance that requires a delicate balance.

Tesla Model 3 Highland project reveals its redesigned front Tesla Model 3 Highland project reveals its redesigned front

The Shanghai plant, Tesla's most significant production hub globally, has been putting some extra hours into the Model 3 production line. Weekend testing and ongoing refinement work hint at the sheer dedication and secrecy surrounding the project. The notable buzz around this initiative suggests that Tesla is gearing up to pit the enhanced Model 3 against local Chinese competitors more effectively.

A little while back, Elon Musk, Tesla's CEO, and the man usually in the eye of the Tesla storm, paid a visit to the Shanghai factory. It was the best indication of how important this project is for the CEO himself - nothing boosts the morale of hard-working staff like a high-profile check-in on the upcoming Model 3.

New tail light design spotted despite the extensive camouflage New tail light design spotted despite the extensive camouflage

The aforementioned "buzz" has been reverberating since March, when the new Model 3 project, intriguingly codenamed "Highland," was first reported. If the stars align, and they usually do for Tesla, production in Shanghai is slated for this coming September. Recently, an entire batch of Model 3 Highland test vehicles were spotted in New Zealand.

However, it's not all smooth sailing at the Shanghai plant. Reports indicate that Tesla is trimming down its battery production workforce. The supposed reasoning behind this move is the US subsidy cut for Chinese-made batteries, necessitating a switch to US-manufactured batteries.

The redesigned Model 3 is getting a new interior as well The redesigned Model 3 is getting a new interior as well

To add some more fuel to the rumor mill, it's been suggested that up to half the battery assembly line workers may face layoffs. While not the most comforting news for Tesla's employees in Shanghai, these reports have yet to be officially confirmed or denied.

Given all these moving parts, the updated Model 3's journey to the finish line is proving to be both fascinating and complex, much like Tesla itself. From a startup to a fully-fledged automaker, from being dismissed to being the golden standard in just 20 short years. From zero to $81.5 billion revenue with $17 billion of surplus in time when other automakers needed bailouts with many gone bust and forgotten. Whether you like Tesla or not, it has changed the automotive landscape forever.

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