Xiaomi reassures its electric cars are coming to Europe in 2027

20 August 2025

The European EV market is already a crowded party, with both EV-specific brands like Tesla and BYD fighting it out against legacy automakers. But Xiaomi is not afraid of a challenge and confirmed its commitment to bringing its popular EVs to Europe by 2027.

Less than two years ago, Xiaomi's automotive division was little more than an ambitious project. Today, it is a full-fledged car manufacturer with a growing fan base in its home market of China. The company's first two models, the sleek SU7 sedan and the YU7 SUV, have been met with positive reviews and overwhelming demand, with some customers in China facing wait times of over a year to get their hands on a new Xiaomi EV.

This popularity is driving the company's impressive delivery numbers. During the second quarter of this year, Xiaomi handed over 81,302 electric cars to new owners, bringing its total for the first six months of 2025 to 157,000 vehicles.

With Chinese operations now humming along nicely, Xiaomi is already eyeing expansion into foreign markets. Company president Lu Weibing confirmed that Europe is the first target on its global roadmap. By 2027, the brand will be on the ground, competing directly with the biggest names in the electric car industry.

Xiaomi hasn't confirmed which models will lead the charge, but it is widely expected that both the SU7 and YU7 will be offered to European customers. The company is also developing a third vehicle, currently known as the YU9, which is a large SUV featuring a range-extender powertrain with a 1.5-liter turbocharged engine and two electric motors.

To ensure its European venture is a success, Xiaomi is creating a dedicated research and development center and has been actively hiring top talent from the continent's established automotive industry. Among the key hires is Rudolf Dittrich, a veteran with experience at both BMW and in the high-stakes world of Formula 1 racing with the Williams and Sauber teams.

He is joined by other former BMW employees, including Dusan Sarac and engineer Jannis Hellwig. This strategy suggests Xiaomi is serious about understanding and engineering its electric cars specifically for European tastes and road conditions.

Of course, breaking into the automotive industry is an expensive undertaking. Making cars, it turns out, is quite a bit more expensive than making smartphones. The company's car division reported a loss of about RMB 300 million, or roughly £30 million, in the most recent quarter. Xiaomi co-founder Lei Jun remains confident, stating publicly that he expects the automotive branch of the business to become profitable in the second half of 2025 as production continues to scale up.

For European car buyers, the arrival of another competitor is good news. More competition leads to more innovation and more competitive pricing. As 2027 approaches, established brands will be watching closely because the quiet hum of Xiaomi's EVs is about to get a lot louder on European streets.

Via